{"id":824,"date":"2024-07-21T05:00:34","date_gmt":"2024-07-21T05:00:34","guid":{"rendered":"http:\/\/seo\/?p=824"},"modified":"2025-07-29T10:13:52","modified_gmt":"2025-07-29T10:13:52","slug":"levelling-the-playing-field-rethinking-africas-role-in-global-supply-chains","status":"publish","type":"post","link":"https:\/\/tibsonline.co.za\/?p=824","title":{"rendered":"LEVELLING THE PLAYING FIELD: Rethinking Africa\u2019s Role in Global Supply Chains"},"content":{"rendered":"\t\t
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Background & Problem Statement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Africa stands at the threshold of a major economic transformation. With a population projected to exceed 2.5 billion by 2050 and a rapidly expanding middle class, the continent represents one of the world\u2019s most dynamic growth frontiers. By 2030, Africa\u2019s combined consumer and business spending is expected to surpass $7 trillion (with infrastructure investment exceeding $170 billion) making it a strategic node for global trade and investment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This pattern of limited local value capture not only perpetuates dependency on external markets but also sidelines African small-medium enterprises (SMEs), which are vital to integrated growth and job creation. Despite accounting for over 80% of employment, these enterprises remain largely excluded from formal, high-value supply networks due to limited access to finance, infrastructure, and global procurement opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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However, this potential remains significantly under-realized due to deep-rooted structural inequities in how Africa engages with both intercontinental and global supply chains. For decades, the continent has been positioned as a provider of raw materials for agriculture, Oil & Gas and minerals, rather than an integrated value creator. This imbalance has resulted in a disproportionate outflow of economic gains. A striking example is cocoa: while Africa supplies over 70% of the world\u2019s cocoa, it captures less than 6% of the $160 billion global chocolate market\u2014with most value-added during processing, branding, and distribution occurring offshore.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This article draws on insights from 35 industry leaders (with influence spending exceeding $8 billion) across Sub-Saharan Africa to examine the challenges facing African supply chains today. It reframes the conversation around equity as a strategic enabler for competitiveness, resilience and inclusive growth. Ultimately, the goal is to explore how Africa can build efficient, integrated and equitable supply chains that allow the continent to capture more value, increase local participation, and compete on equal footing within global trade ecosystems.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tContinue Reading (PDF)<\/span>\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n